There are many tricks to optimize your website for free on search engines.
Is free referencing really possible ?
It is possible to find many tricks to reference your website for free on the internet. Nevertheless, these are to be used with precaution. Some techniques present on the web are not reliable and can negatively influence your SEO or be used in a wrong way.
Being listed on search engines does not pay for itself. What costs money is the SEO strategy you want. If you have an effective strategy in place, then you are bound to appear on the internet. But in what position? The more your website or article is on the top pages, the more chance you have of generating clicks from users.
4 free SEO tips
1/ Make sure you are listed on the SEO tools of a search engine like Google: to do this, sign up for Google Search Console, validate your property, i.e. your website, submit your XML file and track the position of your website.
2/ Optimize your titles: this is one of the tips to implement as a priority. Rewrite your TITLE tags so that they contain the subject and the keywords of the page that is in your URL.
Also include your keywords in the titles and subtitles. Assume that a web page is a subject that aims to inform visitors, so your titles must be in line with the subject you are addressing.
3/ Register your website on directories or platforms with good SEO. Backlinks are an important factor that Google takes into account in your SEO. Registering your website on quality directories or platforms is excellent to diversify your netlinking profile.
This will allow you to acquire new backlinks for your website. All the subtlety of the process lies in the choice of directories and online platforms such as media, blogs and forums.
4/ Optimize your images: Internet users are more and more greedy for media (images and videos). If your website has many images and videos, then the algorithms of search engines such as Google, Yahoo and Bing, will analyze them and understand more quickly what your website is about.
To optimize your images, it is important to rename them ("title-image-description.jpg"). Fill in an alternative text and use a tag for images.
There are hundreds of free SEO techniques that will have a different impact on your website. They must be used with precision and it is important to take your time. It is preferable to call upon an agency specialized in organic marketing and/or SEO, to be sure that your referencing is optimal.
At KODD Korner, we help you establish your SEO strategy. We are a 360° consulting agency. We offer 3 complementary services for the development of your business. Growth Marketing is the key to our expertise !