With the rise of social media apps like Instagram and recently TikTok, content creators and influencers have risen with them.
Earn money as an influencer
These micro and mega influencers have accumulated thousands to millions of followers. This gives them a lot of influential power over their followers and thus giving them a lot of marketing power.
Being an influencer has become a highly coveted and very lucrative job. Influencers are a new and different type of celebrity, one could say they are the new reality TV stars of past decades, since their fame is due to their own personality on Instagram or TikTok.
Influencers make their money from brand deals and sponsorships, which are both beneficial for content creators and the brands they work with.
Finding an influencer to promote your products can be a great way to get people talking about your company. If people follow a certain influencer because of their skincare or fashion sense, anything they wear or use becomes trendy and thus creates a market for the types of products they use.
Influencers can make your brand or product go viral due to TikTok and Instagram algorithms and also their built in audiences and followers. When partnering with influencers there is already a built in audience that will learn about your product.
Even if none of the influencer’s followers buy your product or directly interact with your company, it still starts a conversation about it and makes the brand name known.
How much do you pay an influencer for a brand deal ?
How much an influencer makes depends on how much of a following they have on social media, the type of industry they are in and their influence. For example, since beauty or fashion influencers' main content is about buying and wearing certain products, they will most likely have more of an influence on what their followers buy.
Recently, marketing agencies have been working directly with influencers and brands in order to connect the two spheres. This is a new trend seen in the marketing sector and a great strategy in order to grow your brand and get your name on line.
At KODDRoom, we help you manage your e-reputation. To increase your visibility, our influencer studio will accompany you for your brand or product launch, your events (webinars, masterclasses, pop up stores, trade shows) and retail sourcing (online and physical).