Inclusive marketing is very important in order to include all people from all different types of backgrounds, gender identities, sexual orientation, race and religion. Inclusive marketing is important because it should reflect the diverse groups of people who consume your company’s product.
Misconceptions about inclusive marketing
There are many ways to create inclusive marketing for your brand in order to increase diverse voices and fight stereotypes and biases.
It’s important to market your product in a way that resonates with a large and diverse group of people.
In the past many companies have tried to use inclusive marketing but in a disingenuous way that doesn’t put the needs and wants of the diverse public first. One of the first steps in inclusive marketing is normally hiring a diverse group of models or spokespeople to promote your brand, but this is only one small example of inclusive marketing. When it's the only step done it can be seen as only a performative act to sell your product.
Doing inclusive marketing right
There are many ways for brands to do inclusive marketing the right way. This could be by first hiring a diverse group of employees in order to create marketing content that speaks directly to a diverse audience and consumers.
Inclusive marketing should create an environment of belonging amongst underrepresented and underserved communities, this can be accomplished by hiring a diverse workforce.
A diverse work environment is vital in ensuring representation in production, content creation and marketing along with representing a diverse group of people in both a respectful and accurate manner.
Diverse and inclusive marketing allows everyone to be seen and represented in the media and products that they consume. It is also an integral step in the direction of a more inclusive society.
At KODDRoom, we help you to succeed in your events by reaching a wide audience. To increase your visibility, our influencer studio will accompany you for your brand or product launch, your events (webinars, masterclasses, pop up stores, trade shows) and retail sourcing (online and physical).