Engagement on social media platforms like Instagram and TikTok is an important tool and clue into the wants and likes of the consumer. This can help you and your company adapt to what your consumers want in order to market to them effectively.
Social media engagement is important
Using interactive content is a great strategy in order to both engage your consumer and learn about them in relation to your company.
Using social media engagement as a strategic tool is a great idea in order to gauge interest in your content and product. This can be measured by the amount of likes, comments, shares, or saves that you get on a singular post or ad. This is a great way to see how many people actually interact with your content and see what you have to share.
What is interactive content ?
Likes and comments are a great way to see what your consumers and followers like about your content but it is not exactly interactive content. Instead it's a more specific form of content. The intention for interactive content is for the feedback of the audience. This content explicitly asks your audience for answers.
Examples of this could be content that speaks directly to the consumer and audience of your brand. These could be posting survey questions, asking for feedback from customers and creating an open dialogue between brand and consumer.
This interactive content could be contests or giveaways with your brand where a comment or tag will give them a chance to win your product. This can help increase the number of people interacting with your brand and also help you see the amount of people that are interested in your product to enter.
Other ways of creating more interactive content can be through posting pollings on your social media accounts. A great way of doing this is through the story feature on Instagram, which is a fun and easy way to create and post polls online. These polls allow you to see who is interacting with your content.
At KODDLab, we help you to build your personal branding on social networks. We offer different services : creation of your brand image (design, personal branding and co-branding strategy) and the implementation of your artistic direction (visual arts, graphic and artistic production, styling and visual and audio creation).