Building a digital strategy can be hard when you don’t know where to start. Here are 5 easy steps to help build an effective digital strategy, steps that are both easy to follow and will help you gain online success.
Create an online presence
It’s important to use social media as a tool to build your business. Social media platforms like Instagram, Twitter and Facebook are great places to spread the message of your business. It’s easy to grow your following and connect with people who may enjoy your content or consume your products.
Find the aesthetic of your brand
Due to the rise in the popularity of TikTok, the aesthetic of a brand is very important in order to grow a following. Because of the many sides of TikTok with niche communities that enjoy that special type of content, narrowing down the ‘vibe’ of your company can help you find the demographics that will interact with your brand or the content that you create. This could be making specific content that connects with a certain demographic on TikTok.
Be active on social media
It’s important to always be active on social media, if that means posting stories about your brand, posts on your feed or collaborative posts with other brands for influencers.
Reach out to influencers
Partnering with influencers on social media is a great way to grow the reach of your brand. Influencers with already established and loyal followings are great for getting the word about your brand out there. Try reaching out to influencers on social media through direct message either by sending them your products or asking for paid promotions on their social media accounts.
Using links on social media and newsletter
It’s also important to be active on your company’s website and constantly linking it in social media posts and your newsletter. Creating engagement on social media and newsletter, can create traction and traffic to your company’s website so people can learn more about your brand.
At KODD Korner, we support you in the implementation of your digital marketing strategy. We are a 360° consulting agency. We offer 3 complementary services for the development of your business. Growth Marketing is the key to our know-how !