In a world where marketing controls the way we consume, it is important to find your ideal customer.
What is a "buyer persona" ?
The buyer persona is a marketing term for an ideal customer. It plays a crucial and determining role in your marketing strategy. Defining your ideal customer(s) means defining buyer profiles, which have similar buying behaviours. We globalise a way of consuming and come up with a profile.
It is a semi-fictional representation based on personal information, such as motivations, objectives, country of residence, age, background, etc. Many companies neglect this step even though it is the basis of any marketing strategy. How can you sell a product if you don't know who you want to sell it to ?
Why is it necessary to define your buyer personas ?
In order to create an inbound marketing strategy, a method of attracting a customer to you rather than going out to find them, it is necessary to define a very specific buyer profile. Defining these types of profiles allows you to understand how your potential future customers act and behave.
You will then know how to address them and will be able to offer them content in line with their profile and their problems. This is why it is necessary not to neglect this step, because your strategy will not be the same if you are addressing millennials or generation Z.
Define your buyer persona from a simple and precise listDepending on the company, one or more buyer personas can be identified. Each company must define its own and this involves a list of questions to ask.
Some of the most commonly used questions are: What is their job ? What is their education ? Their geographical location ? What are their problems ? Its objectives ? What are their "pain points" ? How does it communicate ? What kind of content is he interested in ? How do they consume ? Do they have children ? Are they married ? Single ? What socio-professional categories does he or she belong to ?
From all these questions, a "typical profile" will emerge and this will lead you to create the typical day of your buyer persona(s) and therefore to define the right moment to make them come to you and trigger a purchase.
At KODDLab, we support you in the creation and research of your buyer persona. We offer various services: creation of your brand image (design, personal branding and co-branding strategy) and the implementation of your artistic direction (visual arts, graphic and artistic production, styling and visual and audio creation).