For a number of companies, social networks and the actions undertaken no longer yield results in the long term. Therefore, they seek to boost their reputation outside social networks.
Why are social networks not enough ?
The digitalisation of the population is increasingly pushing companies to focus on communication strategies on social networks, with the promise of results in record time! However, there are more effective and lucrative methods.
Social networks alone are not enough to build and establish a lasting reputation. Although they are an essential and very interesting way of making yourself known, they remain rather limited for reaching a local clientele in particular. Although they allow you to target an audience and develop your image thanks to an effective social media strategy, other conventional marketing strategies are not outdone.
It is necessary not to concentrate all your human and financial resources on them! Because if social networks can boost your brand image, it remains an illusory and temporary notoriety in many situations. Having thousands of followers on social networks does not guarantee a fair turnover.
3 tips to boost your reputation
1/ A quality website: a good website will boost your brand image. It is a reflection of your company and what you offer. You cannot run a communication campaign on it if it is not effective. It must present the products or services you offer in a complete manner.
It is the bearer of your identity and your values, so don't neglect it! Storytelling and copywriting must be at the heart of your marketing strategy to attract qualified leads and turn them into customers.
2/ Email marketing: collecting emails from your users should be one of your priorities to develop your business. Unfortunately, this is a strategy underestimated by many professionals... It should be seen as a challenge! Users are less inclined to communicate their email addresses because they already receive a lot of them.
Amongst other things, you need to prospect to get your customers to agree to give their emails, create quality landing pages and a simple contact page. The UX and UI design of your website will help you to make your leads feel confident. It will make it easy for them to leave their email address to receive your newsletters.
Implementing an email marketing strategy requires discipline and hard work. In addition to the more sophisticated offers and exclusives, you need to offer a unique experience to your prospects and customers. It is important to tell your story, your values in addition to selling. A customer buys a story and not just a product or a service.
3/ The customer experience: the most important and essential step, working and focusing on the customer relationship. Although this is very much done through social networks, you must not forget the human-to-human relationship and not the screen-to-screen one. By setting yourself apart from the competition, you will create an image of trust and proximity with your consumer. You can organise pop-up stores and workshops to meet your prospects and customers on the ground.
At KODDRoom, we support you in your virtual or physical influencer marketing strategy. To increase your visibility, our influencer studio will assist you with the launch of your brand or product, your events (webinars, masterclasses, pop up stores, trade shows) and retail sourcing (online and physical).
