Influencer marketing leverages opinion leaders to promote a product or brand. This case study on influencer marketing explores some partnerships through our media group, KODD Group.
The Cover Web KODD Magazine
The power of influencer marketing ? Enabling potential customers to discover a brand/product through an influencer and/or celebrity using creative content. We recommend implementing an influencer strategy of at least 3 months to increase community interest in the product/service.
On our website Kodd-magazine.com, the Cover Web features celebrities from diverse backgrounds. These varied personalities influence the choices of the public who view them. We have collaborated with, among others: Jessalyn Gilsig, Chido Nwokocha, Mädchen Amick, Jonathan Bennett, and Benjamin Hollingsworth.
Zarruecos
Zarruecos was one of KODD Group's influencers. He worked with us on influencer strategies for various brands such as Asos, Tommy Hilfiger, Fashion Nova and Bettr.
We collaborated with Asos on a photoshoot in London for their online store. The brand wanted to engage potential customers through a photoshoot with a model/influencer, using a creative, web-based format to generate reach and engagement. To meet their expectations, and with the help of Zarruecos, we established a model/influencer partnership with the renowned London firm.
The post garnered significant attention from the Zarruecos community, achieving 50,000 impressions, 35,000 reach, 8,000 likes, and 104 saves. The power of influencer marketing lies in opinion leaders promoting a brand to their community.
Karina Nigay
During a press trip organized for Karina Nigay in Paris, we established several partnerships, notably with the Sofitel Le Scribe Paris Opéra Hotel, Galeries Lafayette, and Printemps. With the French department store Printemps, we developed a customized influencer strategy. The renowned department store wanted to attract new customers by featuring a Russian celebrity to reach that market. To meet their needs, we implemented an influencer marketing strategy and enlisted influencer Karina Nigay to create three Instagram stories for the store.
The stories attracted the attention of Karina's community, with an average impression rate of 65.5K. This represents a significant number of potential customers for the store.
At KODD Korner, we support you in establishing your influencer marketing strategy. We are a 360° consulting agency. We offer three complementary services to help you grow your business. Growth marketing is the key to our expertise!
