How to generate reach and engagement with web format? For this case study on editorial influence, discover some partnerships via our media outlet KODD Magazine.
Valentino
For its women's shoe collection, Valentino wanted to engage potential customers with a creative web format, generating reach and engagement through a high-performing SEO partner. To meet these expectations, at Kodd Magazine, we implemented a web format via our website kodd-magazine.com and our social media channels, reaching over 500,000 people per month. We created a multilingual article (French, English) with highly effective do-follow links for organic search engine optimization and distribution on social media (Instagram and Facebook).
The article appeared on page #1 of Google for the keywords "Valentino Garavani: the know-how" thanks solely to SEO (search engine optimization). The power of SEO? Allowing potential customers to discover a brand/product through a media outlet using a traditional article format.
JD Sport
Just like Valentino, JD Sports wanted to engage potential customers with a creative web format for its “Summer Campaign” collection, while also generating reach and engagement through a high-performing SEO partner. At Kodd Magazine, we created a custom article in French and English, containing do-follow links to improve organic search engine ranking, as well as sharing on our social media channels (Instagram and Facebook). We also provided them with advertising space in the form of a pop-up ad for three days.
The article appeared on page #1 of Google for the keywords "jd sports summer campaign" and "jd sports summer" thanks solely to SEO (search engine optimization). The article itself generated 206,000 impressions on the kodd-magazine.com website. The power of SEO? Allowing potential customers to discover a brand/product through a media outlet using a traditional article format. This campaign also generated 2,200 impressions on social media.
Boucheron
For its 2022 high jewelry campaign, “because of love,” Boucheron sought a high-performing partner for SEO and wanted to engage potential customers with a creative web format. By combining our website kodd-magazine.com and our social media channels, we reach over 500,000 people per month. At their request, we created a multilingual article (French and English) containing do-follow links and social media sharing.
The article appeared on page #2 of Google for the keywords "La maison boucheron: because of love" thanks solely to SEO (search engine optimization). The power of SEO? Allowing potential customers to discover a brand/product through a media outlet using a traditional article format.
Artsper
For its collaboration with Kodd Magazine, Artsper wanted to engage potential clients with a creative web format and generate reach and engagement through a high-performing SEO partner. To achieve this, we created an article with do-follow links for SEO, as well as prominently displaying a banner ad in the top header of our website with a link redirecting to Artsper. These ads appeared in our newsletter and were shared on our social media channels.
The article was already visible on the top page of Google in LESS THAN A MONTH for the keywords "artsper" and "art collectors' good deals" thanks to SEO (organic search engine optimization) alone. The homepage article generated 404,000 impressions on our website kodd-magazine.com and 6,300 on Instagram and Facebook within one month.
Moodz
For its Wild Glory collection, Moodz wanted to: Engage potential customers with a creative web format; Generate reach and engagement through a high-performing SEO (Search Engine Optimization) media partner. We therefore created a custom article for them in French and English, as well as distribution via their newsletter and sharing it as a story on our social media channels.
The article was visible on page #3 of Google in LESS THAN A MONTH for the keywords "moodz" and "moodz, rule" thanks to SEO (search engine optimization) alone. The newsletter generated a significant click-through rate to the "Moodz" website.
Goutal Paris
For its perfume collection, Goutal Paris wanted to attract new customers with the help of a creative online media platform, while also improving its SEO ranking. To meet these expectations, at Kodd Magazine, we implemented a web format via our website kodd-magazine.com and our social media channels, reaching over 500,000 people per month. We created a multilingual article (French, English) with highly effective do-follow links for organic search engine optimization, shared it on social media (Instagram and Facebook), and included it in our newsletter.
The article is visible on page #1 of Google for the keyword "aimer parfum confidentiel" thanks to SEO (organic search engine optimization) alone. Sharing on our social media and through our newsletter allowed the brand to generate a significant click-through rate.
At KODD Korner, we support you in establishing your search engine optimization (SEO) strategy. We are a 360° consulting agency. We offer three complementary services to help you grow your business. Growth marketing is the key to our expertise!
