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Digital Marketing

How to market on WhatsApp ?

The Whatsapp application has 1.5 billion active users. With more than 3 million accounts, Whatsapp Business was launched in February 2014 : it is the professional version designed for small and medium-sized businesses.

The application allows for better interaction and a closer connection between businesses and consumers. In order to increase your sales, we offer you some tips to integrate WhatsApp into your marketing strategy.

Promote your WhatsApp account

It is very useful for a business to add a link to its WhatsApp number on your website and social networks. Attracting your prospects on this platform will help you create a close relationship with them. Publish a post on your social networks to announce your availability. 

Your content should be useful and relevant

Your WhatsApp account should not spam your customers! Avoid too many promotions and offer useful content: blog posts, webinars, etc. Your WhatsApp account should be about answering questions from your community in their buying process.

Work on your tone in your discussions

For customers, WhatsApp is primarily a convenient social network. Your discussion in the form of SMS will allow you to reinforce your proximity, so it will be easier to influence their engagement. To do this, use a positive tone, and be helpful until a sale is made.

The importance of groups discussion

WhatsApp Business allows you to create groups of 256 people. You can create different groups depending on their profile and needs. For your most loyal customers, consider offering them exclusive offers and information. Don’t forget that exchanging with your community allows you to generate positive feedbacks about your business. The feedback you receive will help you improve your products and campaigns.

Create WhatsApp friendly campaigns

WhatsApp is a platform that doesn’t require you to recruit leads through ads like other social networks. To acquire customers on WhatsApp, you need to develop your creativity. For example, you can launch a referral campaign and offer a reward to customers who contact you through this application.

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