In order to sell your SEO services effectively, you need to have a thorough knowledge of the service and product you represent but also understand how SEO can benefit your prospects.
We have some tips to consider before you offer your SEO services to a client.
Ask your customers the right questions
You need to know the key information about your prospective client. You should have a record that details their business but also what they have been able to achieve in terms of SEO. This way, you can ask them questions to find out what results they want to achieve, who their main competitors are and what efforts they may have made before.
Do your own SEO research
Check out your future clients’ websites. You need to understand where they are in terms of SEO. This research will also let you know what’s not working and what weak points are attracting fewer visitors. You will also know what the strengths of their website are. This research is essential to know what you will need to improve.
The importance of calls
In order to clarify your ideas as well as discuss your client’s objectives, it is necessary to make phone and video calls with them. You can also present them with the benefits of working with you. Remember to create a bond with your client so that they do not have to work with other people. You will be able to answer their questions more quickly with the call.
Convince them with concrete examples
Your clients may doubt your skills and the SEO results you can bring them. It is important to convince them by showing them results through numbers. This will allow them to be sure that you will do a good job. You can also justify yourself by showing the results you have achieved with other clients.
