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tendances marketing kodd korner magazine marketing digital
tendances marketing kodd korner magazine marketing digital
tendances marketing kodd korner magazine marketing digital

Influence Marketing

3 digital marketing trends for 2023

Digital marketing is one of the most popular sectors in our current consumption mode.

Although many other sectors are very popular, digital marketing, also known as digital marketing, is undoubtedly one of the priority options for many companies. On this occasion, we would like to take a look at 3 digital marketing trends for 2023.

Engagement as a mantra with Ads, e-advertising

In line with our changing world, consumers’ concerns are now focused on sustainable development and ecology. They hope to make more responsible choices and expect brands to offer them concrete commitments. It is important to assert one’s approach in the right way and to have an objective, a line of conduct.

Due to market saturation, consumers are becoming increasingly picky about the brands they use. They are looking for a sense of purpose in what they buy. A clear statement of commitment influences how a brand is perceived by its audience.

To get noticed, rely on online advertising via platforms such as Google, Facebook or one of the latest Pinterest Ads. This will allow you to reach a wide audience with your expertise and values.

Virtual reality transforms the shopping experience

This technology has real sales potential. We are immersed in an immersive shopping experience! According to content marketing specialists, virtual reality is the future of our consumption. It is no longer necessary to leave the house, it is now possible to try out virtually anything you want and even to travel.

Some people see this new technology as a danger, as we are becoming individualistic and inward-looking. Some brands continue to advocate in-store sales. Others rely on hybrid sales : physical and online.

To satisfy your customers, it is essential to listen to them and know their needs in order to offer a coherent customer experience. By using virtual reality, you are reaching a generation that is digitally adept. This means that you need to position yourself and adapt to them.

Whether you rely on VR in English, or on other modes of communication, the most important thing is the satisfaction of your customers. The health of your business depends solely on the experience and relationship you have with your prospects and customers.

Short videos

Video formats have always been very popular. Users are attracted to short, visually appealing content that provides them with as much information as possible in a short time.

Via this communication format, it is important for a brand to immediately immerse the viewer in the action, to hold their attention as quickly as possible.

The ideal marketing strategy is therefore to integrate short, fast and informative video content. Attractive content will make a user spend more time on your website !

The multiplicity of offers makes the demand more demanding. For this new year, we advise you to establish a clear guideline to attract consumers who are sensitive to your values! No matter what trend or marketing strategy you want to implement, what matters most is the experience.

At KODDKorner, we support you in the implementation of your digital marketing strategy. We are a 360° consulting agency. We offer 3 complementary services to develop your business. Growth Marketing is the key to our know-how !

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