The social network Instagram has launched a guide in which it gives practical advice to its users. During the holiday season, the platform chooses to help brands by offering some tips to better sell their products via the social network. Here they are!
The presentation of a complete catalog
It is important that the catalog that represents your store on Instagram contains all your products and information. Instagram even recommends merging all your products scattered in different catalogs. This will make it easier for customers to find them. Don’t forget to update it : it’s necessary to give as much information as possible by filling in all the catalog fields. Enrich the descriptions of your products such as size, color and use reliable and good quality images.
Tags are essential to sell better on Instagram
Tags allow you to make better sales on Instagram. It makes it easier for users to discover your products. According to Instagram, the number of views on your page as well as your sales increase with the use of tags. Thus, use tags on your Instagram feed, in Instagram Reels, stories or even on IGTV.
The importance of user content
Using community content will help you to sell better on Instagram. This puts the spotlight on products on Instagram Shopping. The brand must ask permission from the content creator before incorporating it into their Instagram Shopping posts. This type of content is more engaging and authentic for visitors. It brings the brand closer to its community and attracts new buyers.
Also, Instagram offers a “promotion” feature : Instagram users are then more likely to buy your products.