Backlinks are essential in a digital marketing strategy. If they are well done, they increase your web traffic and therefore your ranking on search engines.
What is a backlink ?
A backlink is a link from an external domain that redirects the user to a page on your website. To establish an effective SEO strategy, backlinks are one of the keys to success. They allow you to optimize your website, increase your web traffic and improve your online reputation.
Search engines like Google, Yahoo or Bing, attach great importance to external links that point to your website. This allows the bots, the robots of these search engines, to get an index of relevant content that interests users. As a result, your website is better referenced on search engines to attract more visitors.
The importance of choosing your backlinks
Not all external links have the same value. How to define a quality link ? It must come from a well referenced website that generates traffic. You can also look at when the last article was published and the number of broken links. We recommend you to use the following tools : Google (PageSpeed Insights), Semrush or Ahrefs to analyze in depth.
The links you choose must be consistent with what you are talking about. You must be logical with the links you associate with your company. They must be an added value and not a detriment to you. It is also important to diversify the sources of your backlinks by creating a blog, accounts on relevant social networks, among others. You can also use forums to make yourself known. The more varied your backlinks are, the better your SEO will be.
Optimize your internal link structure
Internal linking is the linking of content on your website together. It is a link present in one of your articles that redirects the reader to another of your articles or pages. This technique allows the reader to spend more time on your website. It is an analytical index that Google takes into account in its natural referencing.
Create relevant infographics
We recommend you to bet on qualitative contents that generate more backlinks. Indeed, we are more attracted by visuals. What captures our attention, invites us to discover. As a result, if a link is located in an article with attractive content, it will have more chances to generate more clicks.
You can create infographics and submit them to quality websites that can publish them and link to your website.
At KODD Korner, we help you establish your SEO strategy. We are a 360° consulting agency. We offer 3 complementary services for the development of your business. Growth Marketing is the key to our expertise !